KUALA LUMPUR: bzBee Consult Sdn Bhd, a Bumiputera Integrated Strategic Communications Agency has bagged the ‘Campaign of the Year Award’ for communication campaign at the Malaysia Public Relations Awards (MPRA) 2023.
The award was for their hard work in ‘The Rainforest World Music Festival: The Comeback Stronger Brand Story’ campaign in the Product Brand Development Award (B2C) category, as well as four Gold Awards at the annual ceremony held on Friday.
bzBee Consult founder and managing director Prof Mohd Said Bani CM Din said the awards and recognitions inspire the agency to reach even greater heights, dedicated to delivering cutting-edge campaigns that leave a lasting impact on the agency’s clients and their target audience.
“It is both an honour and testament to our team’s dedication to creativity and excellence to be awarded and recognised through this prestigious Campaign of the Year award and four Gold Awards at MPRA 2023.
“The winning campaign, ‘Rainforest World Music Festival: The ‘Comeback Stronger’ Brand Story’ focused on the initiatives and effort of bzBee’s client, Sarawak Tourism Board (STB), in the revitalisation of the iconic Rainforest World Music Festival (RWMF) brand, after a three-year hiatus.
“The Campaign showcased that the RWMF2023 brand went ‘beyond music’, as a renowned International festival that advocated sustainable practices and responsible tourism.
“With nearly 20,000 festival-goers from around the world and 199 musicians gracing the Sarawak Cultural Village, the RWMF2023 received strong support for its strong commitment to sustainability.
“In reflecting its journey since inception in 2010, bzBee Consult continued to push for excellence and had consistently received awards at the MPRA,” he said in a statement.
bzBee Consult has secured Gold Awards in the following categories:
*Product Brand Development Award (B2C) – Rainforest World Music Festival: The ‘Comeback Stronger’ Brand Story
*Employee Communication Award – From Dissent to Connection: An Employee Communication Scenario
*Crisis or Issue Management Award – Averting Crisis: ‘Turning Dissent Through Effective Engagement’
*Sustainability Award – Sarawak Rainforest World Music Festival: A Compelling Comeback Story of Sustainability
The 15th edition of the MPRA awards was organised by the Public Relations and Communications Association (PRCA) Malaysia to honour outstanding and creative public relations campaigns from public relations agencies, as well as in-house practitioners.
Article link: https://www.nst.com.my/news/nation/2023/12/985934/bzbee-consult-bags-campaign-year-award-mpra-2023
